Sales Representative UK - Foodservice - Permanent Contract

Are you passionate about authentic Asian cuisine and driven by building long-term, consultative business partnerships?

We are looking for a commercial, self-motivated Sales Representative to join our UK Sales team. In this pivotal role, you will champion our market-leading Japanese frozen food portfolio (including our flagship Gyoza) across two vibrant channels: Japanese & Pan-Asian Restaurants and Asian Retailers.

Your responsibilities : 

• Channel Growth: Drive new listings and increase re-order frequency across Japanese restaurants, Pan-Asian venues, and Asian retail stockists. Lead end-to-end launch plans for NPD. 
• Customer Management: Build and manage long-term relationships with restaurant owners, head chefs, retail buyers, and store managers. Act as a trusted business advisor to help customers maximise their menu profitability and retail velocity. 
• Product Demonstrations: Support live tasting sessions and product demonstrations to showcase product quality, prep efficiency, labour-saving benefits, and authentic flavour performance. 
• Data Management: Autonomously schedule and manage your daily/weekly working itinerary. Analyse customer sales data and territory trends to unlock hidden growth opportunities and defend market share.

• Proven Sales Track Record: Background in FMCG or Foodservice sales with a track record of consultative, solution-focused commercial negotiations and customer account management.

• Industry & Culinary Expertise: Strong understanding of the UK Foodservice and Asian retail landscapes, combined with genuine knowledge and passion for Japanese and Pan-Asian cuisine.

• Cultural Awareness: An appreciation and understanding of Asian business customs and cultures.

• Hands-on Engagement: Comfortable conducting live product demonstrations and culinary tastings with chefs and buyers.

• Autonomy & Analytical Skills: Self-motivated with exceptional time management, territory planning ability, and commercial data literacy.

• Core Essentials: Full clean UK driving licence, fluent written and spoken English, and full right to work in the UK.

This position is open to everyone. At Ajinomoto, we firmly believe that our success depends on the diversity of our talents and their passion.

We are a subsidiary of the Ajinomoto group, a key player in Japan and a solid reference in food, health and bioscience at the global level. Present in more than 30 countries, with a turnover of nearly 9 billion euros and more than 34,000 employees, the Ajinomoto group combines scientific innovation and culinary know-how to promote healthier eating. Recognized worldwide for its commitment to sustainable development, the group acts for the preservation of the environment and the well-being of populations, which its motto echoes: "Eat Well, Live Well". The Ajinomoto group is present in Europe through several subsidiaries, including the French subsidiary Ajinomoto Foods Europe, composed of the Solutions and Ingredients Division and the Frozen Food Division. The Frozen Food Division offers unique frozen specialties from French and Japanese cuisines on many distribution channels. We are proud to be the number one in Gyoza in France* and in Japan** and to be a manufacturer of macarons that counts internationally. We are more than 500 passionate employees spread over our headquarters in Paris, our sales offices in Europe and our two production sites based in Neubourg in Eure and in Castelsarrasin in Tarn-et-Garonne. Joining our Frozen Food Division means joining a human-sized company that values diversity and initiative in a friendly environment. To learn more (avec lien vers https://www.ajinomoto-frozenfoods.eu/)